AnswerHero^™ - The Journey

Hello reader – may be you know us, may be you don’t. Either way this blog is intended as a journey exposed to show all webmasters, both budding and veteran someone else’s steps to getting from zero to (hopefully) hero – in two senses of the word.

Who the hell are we? Well, I am Chris Young, creator and owner of CompareStorePrices.co.uk – the largest independently owned Price Comparison site in the UK and my partner in crime is Nigel Frith – Ex MD of Publishing for ValueClick Europe. With our combined backgrounds and knowledge we decided to create an experiment and tell folks how we get on – expose everything. What works, what does not, what makes us money, what does not.

What started this ball rolling was the diversity of great and useful knowledge disseminated on the web for webmasters to read – what we wanted to do was to put some of that into action and have a sort of “series” so you can follow us, laugh at us, help us or simply see if anything we do helps you along the way.

So here we have our blog site to document our journey. Below are the few key rules we are following:

• Create a site for the UK market
• Content must be User Generated (in the main, some partnerships and content creation will be done but the bulk of the site has to be living, breathing UGC)
• Make money (did I mention that?)
• Rank, 100% of traffic from:
• SEO
• Social Media
• Viral

The site:

We have decided that a Question and Answer site will provide the best opportunity for this purpose. The site is AnswerHero.co.uk – it is just an ugly set of boxes now but will get prettier once we work out where to find a good designer – and of course, we will document our trails and tribulations every step of the way.

What next:

We will be making regular posts on the site so you can follow what we are doing – we will also post stats to show you what works and what does not.

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