AnswerHero^™ - The Journey

Posts Tagged ‘vouchers’

Some of you may know by know but Chris and I recently purchased ukoffer.com from Kieron. The site is a very nice complement to CompareStorePrices and gives us the ability to expand into new sectors. It is to be run as a separate business along with our answerhero.co.uk range of sites.

Currently, we are working out what to do with it, our overall intention is keep it as a “latest offers” and voucher site. Our plans are likely to involve extending the categories and encouraging greater consumer participation in some way. Time will tell. Meantime we have our hands pretty full adding new pages for relevant offers.

If you have any interesting ideas on working with us on the site, please contact me directly: nigel “at” cspmail.co.uk

We have the ongoing and ever increasing challenge on Answerhero.co.uk (and also on any other country variation we launch) of getting decent answers posted amoungst the general answers we get. Many of the UGC answers are quite good but we felt we needed to set up a small network of people who would be prepared to devote time and energy in answering for us.

There are a few ways to go about getting paid content as you may be aware of. The simplest way, and by far the least cost effective is to pay a content firm to write on the site. This would not be the way forward for us, just to recap why; the whole basis of creating AnswerHero is to try to build and run a site in various countries, from the ground up with minimal investment and make it work so that other webmasters can follow our successes and failures and generally enjoy the journey with us.

So back to getting content…. paid is out, so we figured why don’t we use an incentive scheme which pays vouchers? We use this on our main site, CompareStorePrices.co.uk and it works really well so we started the process of migrating people to answer on AH.

The way our getting paid to work at home system works is listed on Answerhero – become an AnswerSuperHero page and also below. It effectvely works out that we pay a tiny fraction for the content from what we would if it was normal paid. You generally pay between 5p and 12p per word for content. On our scheme we end up paying somewhere like 0.7 of a penny per word!

Also our AnswerSuperHeros can work any hours that suit them and do as much or as little as they want.

We fully envision that we will end up with a small army in each country, providing the ad revenue will pay the costs then we can extend it quite a lot.

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